Home » AFSOC » Massif and Brandon Webb Team Up For Style-Quality-Functionality

Massif and Brandon Webb Team Up For Style-Quality-Functionality

by · April 5, 2012 · Posted In: AFSOC, Coalition SOF, MARSOC, NSWC, USASOC
Massif-BW
When I was over running Kit Up for Military.com (Is that site still around??…lol) one thing became very apparent to me.  Not everyone has an unlimited Spec Ops budget and can buy $400 pants or jackets.  I took this to heart when I sat down with Sarah, Chris, Christy, Martin, CR, Mike and team at Massif HQ in Oregon.  We all agreed that style, function and quality could be had at an affordable price point; that and some kick ass features…..And Team Massif-BW was born.

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Brandon

About The Author

Brandon Webb is a former U.S. Navy SEAL with combat deployments to Iraq and Afghanistan, and elsewhere in the Middle East. His last tour in the SEAL Teams was as the Course Manager for the US Navy SEAL Sniper program, arguably one of the most difficult sniper courses in the world. He was formerly a contributing editor for Military.com, and currently the Editor-in-Chief of SOFREP.com. Brandon is regularly featured in the media as a subject matter expert on military affairs. An avid writer, his last two books (The Red Circle, & Benghazi: The Definitive Report) both hit the New York Times best seller list, and his writing has been featured in print, and digital media worldwide. You can follow him on Twitter @BrandontWebb
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Breach
Breach

Hey Brandon, is there anywhere in SoCal that I can go and try this stuff on? I know some clothing manufacturers run a size small or large depending. I feel like a fatass whenever I buy Levi's.

BrandonWebb
BrandonWebb moderator like.author.displayName like.author.displayName 2 Like

Make sure you guys keep giving me good feedback on what you want to see....good stuff so far and it will influence my future designs...

Breach
Breach

Oh, yeah it's sad about kit up. I used to go to that site every day and now it's only about once a week. Para cord slings don't really hold the attention for very long.

Breach
Breach like.author.displayName 1 Like

The pants and jacket look pretty cool, and the prices are good. The polo is, well, a polo. Actually, I think I'm going to go ahead and throw some cash down on that stuff this weekend.

BrandonWebb
BrandonWebb moderator like.author.displayName 1 Like

 @Breach The polo is NOT your typical polo...the shirt is made out of Massif's material and it's bad ass....and has a cool pocket. Very unique polo.

BrandonWebb
BrandonWebb moderator like.author.displayName 1 Like

 @Breach The pants are bad ass..more to come via the LOR.

Old PH2
Old PH2 like.author.displayName like.author.displayName like.author.displayName 3 Like

Noticed the banner about 1600hrs Zulu checked it out, Nice looking stuff.  And I have to agree with @Riceball &@LCpl X I really appreciate the effort to keep the pricing below the stratosphere.  Lance has a great point about the "covert" items.  Hell I've taken to sewing my own pockets into jeans, or buy Carharts, fit right in with the blue collar crowd.  Plus I'm in the Eastern part of the Midwest, lots of Farming, easy to fit in wearing work duds.  Just some ideas, no charge for my marketing input. 

LCpl X
LCpl X like.author.displayName 1 Like

 @Old PH2 

 

Good point, something for the city, something for the country.

 

Call it the Massif Red Circle "Derelict" fashion line:

 

http://www.youtube.com/watch?v=Fh6xyPAi_PM

 

 

Maybe get Tango9 as the face of Derelicte, LOL:

 

http://www.youtube.com/watch?v=zkOBAEa9wn8

Old PH2
Old PH2 like.author.displayName 1 Like

 @LCpl X Now that there is funny shit!  Love the contrast, kind of like Kate Moss to Billy Bob Thornton.

 

The one thing I thought was missing was the "Hey Fuck Face" tag on Brandon's line, can't have everything.

gunslinger6
gunslinger6 like.author.displayName 1 Like

That site has gone down hill quick since u left. But this stuff looks good, I will be checking this stuff out.

Riceball
Riceball like.author.displayName like.author.displayName like.author.displayName 3 Like

Very nice! I'm so glad to hear that you took some of the feedback from KitUp to heart and are working on gear/clothes that's more affordable to the average joe on the street.

LCpl X
LCpl X

Will you have jackets and backpacks coming out?

 

 

LCpl X
LCpl X like.author.displayName 1 Like

I like the logo subdued like that. Will you be coming out with regular street attire, like jeans, hoodies, basically like the 5.11s covert series, but something that really looks like regular apparel and not like PSC or Airsoft fanboy attire. Something that looks like you got it from Ross or TJ Maxx on the 80% off rack, you know what I mean? With all the practical compartments, extra layers and stichings on the knees, elbows, butt.

 

 

BrandonWebb
BrandonWebb moderator

 @LCpl X low key subdued is good...flashy and in your face (5.11) bad.

LCpl X
LCpl X like.author.displayName 1 Like

I remember one time seeing an LAPD copper doing some pooping and snooping in a protest wearing all 5.11 covert get up, with covert backpack in toe, and the poor guys picture got posted everywhere on anarchists and wannabe zapatistas, brown beret forums. 5.11 Covert isn't really covert. Hope your account w/ Mastif can address this lack, Brandon.

LCpl X
LCpl X like.author.displayName like.author.displayName 2 Like

 @KineticFury  

 

Same as I'm doing here, man, getting info. News isn't with CNN or FOX anymore it's in forums and shit.

BrandonWebb
BrandonWebb moderator like.author.displayName 1 Like

 @LCpl X We are in a separate league than 5.11 I can assure you!  And it's Massif! with two ss's! :)