Uber has recruited 50,000 U.S. service members, veterans, and military spouses for its UberMilitary program. The ride-sharing company is expanding its operations in and around military bases.
Uber intends to lessen alcohol-related incidents in military communities by increasing people’s access to reliable rides, CNET reported. The UberMilitary program, which was launched in September 2014, offers special perks and a savings program to attract more veterans and military people to be an Uber driver.
“Although 50,000 veterans and other people connected to the military have signed up, only around half have actually started driving. Uber said that’s a pretty good conversion rate of people following through from signing up to actually hitting the road,” CNET wrote.
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