Imagine that you are a television executive, and you want people to watch your new primetime show about a “tier one” Navy SEAL element. You order the usual publicizing, send the actors out to appear on morning and late night television shows, advertise in the appropriate newspapers and magazines, and air the necessary commercials to generate interest.
Then someone in your office suggests maybe reaching out to the growing community of veterans out there in television-viewing land, to see what they think. Someone else then goes on to suggest maybe previewing the show for a website run by Navy SEALs and other special operations veterans. Surely, an executive must have had some second thoughts about such a plan, perhaps thinking to his or herself, “what if they hate it and trash it?”
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