Care for your people. Love your people.

To many, this may sound a little too touchy-feely for their taste, but it’s an essential tenet of being an effective leader. Personnel under your charge have to know you care about them and know you’re all-in for them. If they don’t know that or believe it, they won’t be all-in for you or the organization. They have to know you’ll be there for them – not only when times are good, but also in the face of adversity.

If you don’t care about your people then you aren’t a leader; you’re just a manager and would be better served working in Corporate America – certainly not in the U.S. Military. It’s about putting the well-being of your subordinates ahead of your own, and certainly ahead of chasing meaningless metrics – a phenomenon happening all too often. Let them know who you are and what you hold most dear. Let them have the opportunity to care for you in return. Always remember, they aren’t there to be your subordinates; you’re there to be their Leader.

Get buy-in from your team. Set your vision and ensure they know how their tasks fit into the big picture and how they’ll make a difference. Let them know why what they’re doing is important. Deep down, no one wants to be average, so let them know what they need to do in order to excel. Avoid dictating how to accomplish their tasks, but rather demonstrate and mentor them with the development and execution of their programs.

If all they’re doing is executing your program, in the eleventh hour when the chips are down, they’re not going the extra mile because it isn’t theirs. They have no ownership in the process or the outcome. When they’re empowered and they have ownership, they’ll go the extra mile to get the job done and ensure mission success.

Create an environment in which they can excel. Let them know you will demand their very best, that you’ll demand excellence. Let them know they’re a part of something special and that together, as a team, you are going to accomplish great things. Make it as fun as possible. They’ll be more productive and effective if they enjoy coming to work.

Twenty years from now, you want them to think back on what a great experience it was being a part of your organization. Hold your folks accountable for their actions. Ride them hard and push them so they realize they can accomplish things previously thought impossible.

If they let the team or organization down, let them know. Don’t just throw daggers or generate paperwork for their file. Instead, illustrate where the error occurred and show how to fix it going forward. If they don’t care, get rid of them. If they do, meet them 75 percent of the way and let them know that together you’ll get your arms around whatever they’re having difficulty with. Always remember…when the team succeeds, give them all the credit. When they fail, take all the blame. You’re ultimately in charge and responsible. You’re their leader.

Finally, be competent and credible and demand excellence of yourself. Your folks need to know that when it’s “Go Time,” you’re going to be there, right beside them, leading from the front and delivering at the highest level. No one wants to follow an average leader. They will follow, but won’t be inspired to do more than what is required of them. You won’t push them if you don’t have the skills yourself. They need to have confidence they can follow you straight into Hell’s mouth if necessary, and that you’ll accomplish the mission and bring them all home. Let them look at you and say, “Someday I want to be just like that guy/gal – that’s my leader.”