Norma® has expanded its rimfire line-up with the introduction of its new .17 HMR V-MAX.  A great round for varmint hunters and small game hunters, the Norma .17 HMR V-MAX delivers tremendous accuracy and hard-hitting performance all the way out to 200 yards.

Norma’s .17 HMR V-MAX is engineered to deliver high energy upon impact and for exceptional accuracy at rimfire distances. It features a 17gr polymer tipped V-MAX bullet designed for rapid expansion and has a screaming fast 2560 feet per second muzzle velocity. The MSRP for a 50-round box is $12.78.

Norma Introduces New .17 HMR V-MAX

“The .17 HMR has a very loyal following among hunters and target shooters alike,” said Paul Lemke, General Manager for RUAG Ammotec USA. “With outstanding accuracy and excellent energy transfer, Norma’s new .17 HMR V-MAX lives up to the reputation of this blistering fast rimfire caliber.”

Norma is a registered trademark of RUAG Ammotec, a RUAG Group Company.

Established in 1902 and based out of Amotfors, Sweden, Norma has built a reputation world-wide for its dedication to quality, precision and reliability.  Norma’s commitment to delivering trustworthy ammunition for hunters and shooters has been the driving

force in the continual growth and expansion of Norma’s product line-up and manufacturing capabilities. For more information on Norma ammunition and components, please visit Norma-ammunition.com.

Based in Tampa, Florida, RUAG Ammotec USA, Inc. is a division of Europe’s leading manufacturer of small arms ammunition and OEM components, RUAG Ammotec GmbH.  RUAG Ammotec USA, Inc. not only introduces Swiss, German, Swedish and Hungarian hi-tech offerings to the U.S. marketplace, but also leverages European offerings known for precision, reliability and innovation and combines them with disruptive U.S. components, know-how and partnerships to manufacture and deliver world-class small arms ammunition solutions for use by sports shooters, law enforcers and warfighters in the United States and abroad. RUAG Ammotec markets commercial product offerings under the Norma, Geco, Swiss P and Inceptor brands.

RUAG Ammotec belongs to the Swiss technology corporation RUAG Holding AG, which is headquartered in Bern. RUAG develops and sells internationally renowned technology applications in the field of aerospace along with safety and defence technology for use on land, sea and in space. A total of 57% of RUAG’s products and services are for civilian use, and 43% are intended for the military market. Its corporate headquarters are in Bern (Switzerland). Production sites are located in Switzerland and in 13 other countries in Europe, the USA, and the Asia-Pacific region. Around 8,700 employees – 430 of them trainees – represent 48 nationalities and generate revenue of around CHF 1.86 billion.