Norma® is pleased to announce the availability of TIPSTRIKE™, a new line of hunting ammunition designed for stopping power, excellent energy transfer and penetration deep enough to reach the vital organs of big game. TIPSTRIKE is the ideal hunting ammunition for big game hunters who demand drop-dead results.

At the heart of the TIPSTRIKE design is a polymer tip that ensures expansion and gives a devastating shock effect due to the construction of the bullet jacket. To maintain a high weight retention, the jacket is reinforced with a mechanical lock, thus making TIPSTRIKE an outstanding bullet for shots where an immediate stop is crucial.

Norma Introduces TIPSTRIKE

“TIPSTRIKE is a great all-around hunting cartridge that is designed to deliver a clean kill on even the toughest of big game,” said Paul Lemke, General Manager for RUAG Ammotec USA. “With the perfect combination of enhanced penetration and delayed expansion, TIPSTRIKE ensures that hunters across the country won’t have to spend time tracking wounded game this fall.”

TIPSTRIKE is available in the following configurations:

  • 243 Win 76gr TIPSTRIKE
  • 280 Rem 160gr TIPSTRIKE
  • 300 Win Mag 170gr TIPSTRIKE
  • 30-06 170gr TIPSTRIKE
  • 308 Win 170gr TIPSTRIKE
  • 7mm Rem Mag 160gr TIPSTRIKE
  • 7mm-08 Rem 160gr TIPSTRIKE

Norma is a registered trademark of RUAG Ammotec, a RUAG Group Company.

Established in 1902 and based out of Amotfors, Sweden, Norma has built a reputation world-wide for its dedication to quality, precision and reliability.  Norma’s commitment to delivering trustworthy ammunition for hunters and shooters has been the driving

force in the continual growth and expansion of Norma’s product line-up and manufacturing capabilities. For more information on Norma ammunition and components, please visit

Based in Tampa, Florida, RUAG Ammotec USA, Inc. is a division of Europe’s leading manufacturer of small arms ammunition and OEM components, RUAG Ammotec GmbH.  RUAG Ammotec USA, Inc. not only introduces Swiss, German, Swedish and Hungarian hi-tech offerings to the U.S. marketplace, but also leverages European offerings known for precision, reliability and innovation and combines them with disruptive U.S. components, know-how and partnerships to manufacture and deliver world-class small arms ammunition solutions for use by sports shooters, law enforcers and warfighters in the United States and abroad. RUAG Ammotec markets commercial product offerings under the Norma, Geco, Swiss P and Inceptor brands.

RUAG Ammotec belongs to the Swiss technology corporation RUAG Holding AG, which is headquartered in Bern. RUAG develops and sells internationally renowned technology applications in the field of aerospace along with safety and defence technology for use on land, sea and in space. A total of 57% of RUAG’s products and services are for civilian use, and 43% are intended for the military market. Its corporate headquarters are in Bern (Switzerland). Production sites are located in Switzerland and in 13 other countries in Europe, the USA, and the Asia-Pacific region. Around 8,700 employees – 430 of them trainees – represent 48 nationalities and generate revenue of around CHF 1.86 billion.