Will Boos of Boos Blades is setting the course for his young company’s future with the Smoke TS1. He tells us his slender front flipper exemplifies the new Boos Blades business model and is a sign of more to come.

When Boos introduced the Smoke TS1 in August, the first batch sold out within 48 hours, and pre-orders for a second larger wave of knives is almost fully booked out. Boos learned that an endorsement from YouTuber Nick Shabazz goes a long way, but he tells us that defying the conventional ways that knives are usually sold is also a major driver of the success.

At a price of $199, the Smoke TS1 represents a great value when you consider its premium materials: anodized titanium scales and S35VN blade steel. Boos employed two strategies to hit his price. First, he chose to work with We Knife Co., the Chinese company with a track record of producing high-quality blades at the most competitive prices.

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