HUMMELSTOWN, Penn. – March 19, 2018 – TRACT Optics has introduced a new generation of 10×42 binoculars to its award-winning TORIC product line. This enhanced offering features superior image quality and precision components that give hunters and outdoor enthusiasts a world-class 10×42 binocular. The TORIC Binocular ($694.00) is initially available in 10×42 with an upgraded 8×42 model coming in fall 2018.

The newest model adds industry-leading SCHOTT HT (High Transmission) glass for improved image quality and superior light transmission values, especially in the blue and violet spectrum, with outstanding color brilliance. A flat multicoating delivers a higher level of light transmission over a larger part of the spectrum of light while a locking diopter eliminates inadvertent movement of the diopter in the field.

Combined with standard features like a magnesium alloy body, waterproof and fogproof construction and multistep eyecups with rounded edges, these enhancements deliver incredibly sharp and bright images. The large ocular diameter enhances the ability to see detail, while the ultra-high-definition ED glass and oil-phobic/scratch-proof/smudge-proof coating provides first-rate performance.

“We’re thrilled to introduce our new generation of the popular TORIC Binocular,” said TRACT Co-Founder Jon LaCorte. “In a continued effort to listen to our customers and continue to improve upon our extraordinary optics, we enhanced our award-winning TORIC design with the industry’s best SCHOTT HT glass for exceptional light transmission values and color brilliance as compared with respective glass types and suppliers. This upgrade will give users better clarity and make the glassing experience that much more enjoyable. Like all TRACT products, the new 10×42 binocular is protected by our TRUST Lifetime Warranty—where actions speak louder than words and customer satisfaction is our highest priority.”

More information about the new binocular or the complete TRACT lineup is available at The website offers users and optics enthusiasts a comprehensive educational resource with blogs, videos and social media connections. Specific questions or inquiries can also be answered by calling 844-747-4928.

About TRACT Optics

TRACT Optics is an advanced brand and product line built 100% for the needs of today’s hunters and shooters. The company was born from decades of optics industry experience and has grown into a consumer-direct brand that offers the best quality, value and overall product support. TRACT offers a full line of binoculars and riflescopes for all disciplines of hunting and shooting. More information is available on the complete lineup at