During my recent trip to SHOT Show 2025, I checked out tons and tons of optics retailers. I can honestly tell you that Primary Arms stands head and shoulders above the rest. I’ll explain why below.

Primary Arms Optics has just raised the bar with its Discovery 2025 event, unveiling an arsenal of cutting-edge optics that redefine precision shooting. With 16 new products, including their first-ever U.S.-made optic, enhanced long-range rifle scopes, and innovative reticle technology, this launch cements Primary Arms as a leader in the optics world. Let’s dive into what’s new and why these releases matter.

PLx HTX-1: The First U.S.-Made Reflex Sight

At the forefront of Discovery 2025 is the PLx HTX-1, Primary Arms’ first American-made optic. This enclosed-emitter reflex sight is built for adaptability, featuring a patent-pending modular chassis system that ensures compatibility with nearly every optics-ready handgun. With the lowest centerline in its class, co-witnessing with standard iron sights is a breeze. Add in AutoLive® motion activation and an ACSS® Vulcan® reticle option, and you’ve got a reflex sight that doesn’t just compete—it dominates.

PLx Compact: Long-Range Performance Refined

Precision shooters will appreciate the next-generation PLx Compact rifle scopes, designed for those who demand the highest level of accuracy without sacrificing agility. Two new models—

  • PLx 2.5-20×48
  • PLx 4.5-36×56 FFP

Both feature premium Japanese ED glass and a modular turret system, ensuring superior tracking and repeatability. If you’ve been holding out for a truly elite long-range scope that balances performance with compactness, these models are for you.

Primary Arms Scopes

Red Dot Bright® Technology: A Reticle Revolution

For shooters seeking the best of both worlds—red dot illumination with FFP precision—the PLxC 1-8×24 FFP ‘RDB’ Rifle Scope introduces Red Dot Bright® (RDB) technology. Unlike traditional etched reticles, this system provides significantly brighter illumination, making target acquisition faster and more intuitive.

Not to be outdone, the ACSS NOVA® BDC reticle joins the PLx 1-8×24 Compact Rifle Scope lineup, offering BDC holdovers calibrated for 5.56/.308 at 8x magnification. Whether you’re running drills or competing, these scopes deliver next-level functionality.

SLx & GLx Expansions: More Reflex Sight Options

Listening to customer feedback, Primary Arms has expanded its GLx and SLx reflex sights, introducing new “R” variants for popular models. With footprints matching industry standards, the GLx RS-15R and SLx RS-10R now fit a broader range of firearms, making them ideal upgrades for shooters looking for reliability and performance at an affordable price.

SLx 2-12×40 & 4.5-27×56: Versatility Meets Precision

For those who demand adaptability, the SLx 2-12×40 SFP Rifle Scope is engineered to perform across diverse shooting scenarios. Whether transitioning from CQB engagements to long-range shots, this scope’s ACSS NOVA reticle and 2-12x magnification range make it an unbeatable all-purpose option.

If long-range precision is your goal, the SLx 4.5-27×56 FFP expands the SLx lineup, offering 1000-yard capability with enhanced turret mechanisms and upgraded glass—proof that affordability doesn’t have to mean compromise.

CLx Series: High Performance for Every Shooter

A new CLx Optics Series delivers high-performance optics at an even more accessible price point. Highlights include:

  • CLx RD-23S Micro Dot
  • CLx 1x MicroPrism®
  • CLx 3x MicroPrism®

Additionally, popular Classic Series® optics like the MRS and MRSc reflex sights now come with green-illuminated reticle options, ensuring better visibility in various lighting conditions. Personally, I find green reticles easier on my eyes, so this is a big plus for shooters like me. 

AutoLive Battery Cap: A Smart Upgrade

Finally, the AutoLive Battery Cap “R Spec” adds motion-sensing illumination to compatible optics without interfering with the illumination dial’s lock/unlock function. This simple yet effective enhancement extends battery life while keeping your scope field-ready at all times.

Final Verdict: A Must-See Lineup for 2025

Marshall Lerner, CEO of Primary Arms, sums it up best: “We’re not just launching new products—we’re setting new benchmarks for performance, innovation, and value.” Whether you’re a professional, competitor, hunter, or weekend enthusiast, Discovery 2025 delivers groundbreaking technology designed to enhance your speed and precision in the field.

Primary Arms continues to prove why it’s a powerhouse in the optics industry. With cutting-edge innovations across its PLx, SLx, GLx, and new CLx lines, there’s never been a better time to upgrade your glass. Check out the full Discovery 2025 lineup and see for yourself why these optics are setting the standard for 2025 and beyond.

For more information, visit Primary Arms Optics and follow them on social media.