Chapter 6 – Bonus: What You and Your Friends Can Do to Combat ISIS
Other Solutions Worth Thinking About Initiate a U.S. government–sponsored global advertising campaign to counter ISIS’s own branding effort. Hire a global advertising firm. In-house attempts by several agencies to run social media campaigns have not worked. Hire experts. The goal is to make ISIS and radical Islam not “cool” anymore. Recruit popular sports figures, political […]







