According to various sources, at least seventy five people were killed on Thursday morning when a commercial high rise building collapsed due to fire.

Among those killed were at least 50 firefighters responding to the call.  The building collapsed onto them as they attempted to fight the flames.

Emergency services, including at least ten fire trucks, are still on the scene at the time this story is being written.  The fire continues to burn amid the rubble, though it is now under control.  As the building collapsed, it crushed at least three responding fire trucks, and claimed the lives of an as yet uncertain number of people.

At least thirty-eight additional firefighters were hospitalized after the collapse.

The Plasco building contained major shopping centers and was considered one of the most notable landmarks in Tehran, Iran’s capital city.   Many shopkeepers attempted to re-enter the building before and after its collapse in an attempt to save their merchandise and valuables, but were successfully restrained by local law enforcement, according to Iranian officials.  Contradictory reports have suggested that some shopkeepers managed to slip past the barricade prior to the collapse, but they cannot be confirmed.

“Our landmark monument is gone, right before our eyes,” said Nasrin Sadvand, a Tehran resident who witnessed the collapse.

There were reportedly as many as five hundred and ninety individual shops, stores, and offices housed inside the building before its collapse.  The police were not only faced with trying to keep shopkeepers from attempting to enter the structure and later the rubble, they were also met with angry crowds chanting that security forces had arrived too late.  Several firefighters at the scene were said to be openly weeping as one man shouted, “My friend is calling me from under the rubble, help him.”