In a bold and innovative move to strengthen battlefield capabilities and incentivize frontline performance, Ukraine has recently unveiled a new combat-based reward system that allows its soldiers to earn points for confirmed kills and destruction of enemy equipment.
These points, called ePoints, can be redeemed for military gear through a newly launched online platform — Brave1 Market — modeled after commercial e-commerce giants like Amazon.
Turning Combat into Currency
The program, spearheaded by Ukraine’s Ministry of Digital Transformation and overseen by Minister Mykhailo Fedorov, ties battlefield effectiveness directly to access to critical military technology.
Units can earn six ePoints for each verified Russian soldier killed and up to 40 points for destroying a main battle tank. Verification requires drone footage of the attack, which is uploaded to a secure situational awareness network to ensure transparency and accountability.
Once confirmed, units can use their accumulated points to order high-tech military equipment directly from the Brave1 Market.
In a bold and innovative move to strengthen battlefield capabilities and incentivize frontline performance, Ukraine has recently unveiled a new combat-based reward system that allows its soldiers to earn points for confirmed kills and destruction of enemy equipment.
These points, called ePoints, can be redeemed for military gear through a newly launched online platform — Brave1 Market — modeled after commercial e-commerce giants like Amazon.
Turning Combat into Currency
The program, spearheaded by Ukraine’s Ministry of Digital Transformation and overseen by Minister Mykhailo Fedorov, ties battlefield effectiveness directly to access to critical military technology.
Units can earn six ePoints for each verified Russian soldier killed and up to 40 points for destroying a main battle tank. Verification requires drone footage of the attack, which is uploaded to a secure situational awareness network to ensure transparency and accountability.
Once confirmed, units can use their accumulated points to order high-tech military equipment directly from the Brave1 Market.
The Ukrainian government covers the cost, ensuring that units can focus on acquiring the gear most needed for their operations without budgetary constraints.
A Military Marketplace Like No Other
Unlike conventional defense procurement systems, the Brave1 Market is designed for speed, transparency, and ease of use. The platform features over 1,000 pieces of advanced defense technology, including first-person-view (FPV) drones, kamikaze drones, ground robots, electronic warfare tools, communication devices, firearms, engines, and even satellite systems.
Troops can browse the catalog, compare items, contact manufacturers, and place orders with just a few clicks, dramatically simplifying the procurement process. Some sensitive items remain restricted to verified users with elevated access, but the majority of the catalog is openly available to all authorized units.
One of the most in-demand drones on the platform is the “Baba Yaga,” a precision bomber drone that costs approximately 43 points. Another high-end system, the Backfire drone, used by Ukraine’s elite drone unit “Birds of Fury,” is available for around $60,000 for a pack of three — though its ePoint value has not been publicly disclosed.
Combat Points and Unit Rankings
Since the program’s launch, several military units have quickly accumulated large point balances through successful operations.
The drone unit known as “Magyar’s Birds” leads the leaderboard with over 16,000 points, enough to purchase hundreds of drones. Their success reflects the growing role of drone warfare on the modern battlefield and highlights the effectiveness of the point-based incentive system.
Other top-performing units include the 59th Separate Assault Brigade and the 3rd Separate Special Purpose Regiment, both of which have leveraged the program to enhance their combat readiness.
Empowering the Front Lines With Innovation
According to Minister Fedorov, the Brave1 Market not only boosts access to critical equipment but also bridges the gap between tech developers and military users.
“The marketplace will significantly simplify the interaction between developers and the military,” he said, noting that the platform helps units stay informed about the latest innovations available to them.
The initiative also aims to foster more direct collaboration between Ukraine’s tech industry and its armed forces, ensuring that frontline units can rapidly integrate new solutions and maintain a tactical edge against Russian forces.
Ukraine’s ePoint system marks a significant evolution in the way military logistics and motivation are structured during wartime. By directly linking combat performance with access to powerful new tools, the system incentivizes tactical success while modernizing the nation’s supply chain. It also reflects Ukraine’s broader strategy of leveraging technology, transparency, and innovation in its ongoing defense against Russia’s full-scale invasion.
As the war continues, Ukraine’s approach may well become a model for other nations seeking to blend performance-based logistics with cutting-edge defense procurement — one kill, one drone, one innovation at a time.
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