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Gun Culture 3.0 isn’t about hunting or heritage; it’s a new breed of American grit where firearms are symbols of autonomy, resilience, and a deep-rooted distrust of a system that doesn’t always feel like it’s on your side.
Forgive me for not using the word “gun” in the title of this piece. From day one in the Army, we were taught never to refer to the small arms we carried as guns. But, of course, most recruits didn’t know any better until an instructor was up their face yelling about it.
Kamala Harris owning a gun while advocating for tighter gun control laws is like preaching abstinence while secretly keeping a stash of candy—confusing, contradictory, and more than a little hypocritical.
Whether you’ve spent years mastering the art of marksmanship or you’re the go-to person in your group for tactical advice, now’s your chance to make your expertise count by joining Team SOFREP and sharing your passion with the world.
The SIG P226 is more than just a Cold War relic—it’s a trusted workhorse, blending classic design with modern-day reliability, and for us left-handed shooters, it’s easily adaptable, even if a few tweaks are needed for maximum comfort.
Joshua Morton’s highly trained, cloned K-9s aren’t just tools for sniffing out drugs—they’re fearless, four-legged warriors, prepared to charge headlong into gunfire to protect the lives of schoolchildren.
Modern military sniper competitions offer U.S. Army snipers critical training opportunities, enhancing their marksmanship, tactics, and adaptability through real-world scenario-based events and international knowledge exchange.
From the rugged M1911 to the double-action Walther P38, these World War II pistols were the silent guardians of the battlefield, each a testament to the relentless innovation and grim necessity of war.
The MARS-L, favored by the New Zealand Defense Force for its adaptability and reliability, exemplifies the cutting-edge versatility demanded by today’s military and law enforcement professionals.
The Glock proved its worth with superior recoil management and magazine versatility, making it the clear choice for my CCW upgrade after a rigorous day of testing at the range.
Revolutionizing combat tactics: How a minority of elite operators challenge norms, mounting IR lasers for peak efficiency and accuracy.
In the early days of WWII, the MP40 submachine gun redefined innovation and forever reshaped the landscape of firearm design.
Essential Provisions Field Fuel® meals [ready-to-eat] & sports nutrition products have been developed with the cleanest, high-quality nutrient and energy-dense ingredients available. Research has shown that the whole food nutrients contained in our products have the ability to help.
Have you ever tried to wear a fleece hoodie in bad weather? We don’t recommend it. That’s why we founded BÆRSkin in 2019 – to create the world’s best outdoor gear that’s just as comfortable at home as it is durable outdoors. “Bad fitting, bulky, and boring” is how we felt about 1000’s of regular fleece hoodies we tested.
If you’re 21 or older and use nicotine or tobacco, charge ahead with Black Buffalo, America’s only credible smokeless tobacco alternative. Black Buffalo dips just like the real thing without the tobacco leaf or stem. Find Black Buffalo in Wawa, Circle K, Sheetz, Love’s, Pilot, Racetrac, and many more retail locations across the United States.
Stay Locked In. No Matter What. NEORON is a brain-boosting beverage built for the mission: sugar-free, crash-free, and engineered for clean, tactical focus through long hours and high-stakes operations. Made for those who grind, stay sharp under pressure, and refuse to fold—if failure isn’t an option, NEORON has your six.
Our roots in shooting sports started off back in 1996 with our founder and CEO, Josh Ungier. His love of airguns took hold of our company from day one and we became the first e-commerce retailer dedicated to airguns, optics, ammo, and accessories. Over the next 25 years, customers turned to us for our unmatched product selection, great advice, education, and continued support of the sport and airgun industry.
Barrett is the world leader in long-range, large-caliber, precision rifle design and manufacturing. Barrett products are used by civilians, sport shooters, law enforcement agencies, the United States military, and more than 75 State Department-approved countries around the world.
Our ultra-portable washing machine makes your journey easier. This convenient, pocket-sized travel companion allows you to travel lighter while helping you save money, time and water.
RecPak is a meal replacement for the outdoors that saves you weight, space and time in the most challenging environments, just add water.
