Union City, Calif., January 18, 2017 – Ariat International, the leader in innovative equestrian performance footwear and apparel, today introduced the Incite Thermal – the pinnacle of rubber performance boot footwear. Designed and assembled in the United States, the Incite Thermal joins the growing Ariat Hunt Collection and is ideal for the hunter looking for durable and lightweight rubber boots built with thoughtful design principals and innovative technologies unmatched in the category.

The company’s Spider Tek™ Pro Technology delivers temperature management, advanced support and enhanced flexibility for optimal performance. It features an innovative chassis system engineered for active rebound upon heel strike, stability through the mid-foot and flexible forefoot protection. Paired with a dual-density injected sole combining a cushioning mid sole for shock absorption with a wear-resistant traction outsole, the Incite Thermal boot is unmatched for active pursuit.

With the application of SolarCore™ Aerogel technology, the Incite Thermal supplies all the warmth needed, without the bulk. Comprised of over 90% trapped air, SolarCore Aerogel retains body heat and protects from the cold by creating extremely efficient thermal insulation making the boot thinner, lightweight and more flexible.

Lighter weight than a traditional rubber boot while ruggedly durable, the Incite Thermal delivers the fit, flexibility and support required for long days spent walking in the timber or sitting in the blind or tree stand.
Visit the Ariat booth (#10020) this week at the SHOT Show in Las Vegas to preview the Incite Thermal.

The Incite Thermal will be available in finer sporting goods as well as farm and fleet stores nationwide mid-summer, 2017. For information on other Ariat outdoor products, visit http://www.ariat.com/men-outdoor-footwear-hunt.

About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative equestrian performance footwear and apparel. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world.

For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com, https://www.facebook.com/Ariathunt.

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