Condition One Nutrition founder, Matthew DeMaio first came up with the concept while he was deployed as a U.S. Marine.  The bar was expressly created with the operator in mind, particularly when they are in the field or downrange.

“Diet in the service, I think, is a challenge right now,” said DeMaio, 29, who was a sergeant. “A lot of guys, including myself, don’t have healthy diets — Honey Buns, Domino’s. We stay very physically fit because we’re so active, but things that I see a lot of guys put in their bodies are not all that great for them.”

I first heard about this company on social media through one of their spokesmen, Marine Recon cult hero, Rudy Reyes.  Anyone who has heard of Rudy (HBO mini-series Generation Kill; History Channel’s Apocalypse Man) knows that he is the embodiment of fitness, so I decided to check them out.

All of the bars are handcrafted in Brooklyn, New York, and are only made once the order has been placed to guarantee that you are getting the freshest product possible.  The company is small, but they pride themselves in knowing that they have such high quality and integrity standards, which take precedence over scalability and retail appeal.

My first order was for their Chocolate Coconut Almond mission performance bars, and they are still my favorite.  I’ve also had their Lemon Poppy seed, as well as their Apple Cinnamon, and they are both amazing.  I was particularly excited about the Lemon Poppy seed bars because of my fondness for the MRE Lemon Poppy seed pound cake that I would wheel-and-deal for when I was in the Marine Corps myself.

Each bar is 3.5 ounces with 25 grams of protein, and they come in either a pack of 6 ($24.99) or a box of 10 ($39.99).  Before even getting to the bars, the aesthetic look of the hand-packaged bars are done using high-quality materials.  At approximately $4 per bar, I initially thought it was a little pricey – until I did my own research of other “high-end” protein bars that were the same cost, but often had lesser quality nutritional value.

These are not for long-term storage, however, as they appear to have a shelf life of a couple of months.  Keep that in mind if you plan to buy in bulk.

Portions of all profits are donated to help wounded veterans and their families, through various charities.  They are veteran owned and operated, and feature quality that you won’t find anywhere else on the market today.

Check out their options, and place your order today using Promo Code “SOFREP” for 10% off any order (effective until 30 April 2016).


From their site:

Military operators have the most physically demanding professions in existence; they are often tasked with arduous missions that span over multiple days, which require traveling incredibly long distances by foot while enduring some of the most intense geographical and weather conditions.

While our military and contract operators do have MRE’s (meal ready to eat), they require preparation time and are not always ideal when on-the-move.

Under these circumstances, it becomes increasingly difficult to find a quick and convenient solution for sustaining energy and operational tempo while maintaining the highest level of nutritional values.

After two years of research and planning, Condition One distributes its sustainment bars, which are Gluten-free and comprised of high quality ingredients, including:

  • organic steel-cut oats
  • coconut oil
  • honey
  • ground flax seed
  • unprocessed fruit
  • almonds
  • whey protein

Each bar is high in fiber and contains quality complex carbohydrates, protein and a full amino acids profile. Condition One offers consumers a bar that is simple, pure, and has the ability to supply the body with the nutrition it needs to take on any mission or the battlefield of life.

A bar that is able to meet the needs of special operations task members can also satisfy the needs of any athlete or intensely active individual.