Prior to Veterans Day, SOFREP launched an ad campaign that would have seen all proceeds be donated to the Glen Doherty Memorial Foundation, but the campaign was immediately shut down by Facebook. The Glen Doherty Memorial Foundation focuses on providing current and former special operations professionals, from all branches of the government, the means necessary to transition and succeed in civilian life.
So, why would Facebook shut down a campaign meant to raise money for a military charity?
According to a Wall Street Journal article, “(Facebook) policies require publishers to label anything considered “political” or “issue-based advertising.” Evidently, if anything in our posts uses the word “military,” we are classified as a “political” advertiser—as seen on Facebook’s Advertiser Help Center in its list of “National Issues of Public Importance”—and must be labeled as such.”
Because of Facebook’s bias toward veteran organizations like SOFREP and We Are The Mighty, we are left with no choice but to take it on the chin until we go through Facebook’s vetting process – or whatever you want to call it – that is making us register as a political organization so that we can run ads that support veteran charities.