I met Solomon Choi through Entrepreneurs’ Organization (EO) New York when he joined a forum in mid-2015 that I was moderating. We hit it off right away.

Sol’s parents, like Amit Verma’s, were first-generation immigrants who built a successful business here in the States. Whereas the Vermas built a high-end jewelry business on the East Coast, Mr. Choi found success as a multi-unit franchisee of a large Japanese seafood franchise, Todai Seafood Buffet, in Southern California. The family did well, and when Sol reached college age, his parents paid his way through four years of private school. This only increased their horror when they saw what happened next.

Sol majored in marketing and planned on being a branding specialist, and it was no surprise when he received a job offer from one of the top consumer marketing firms in the country. But he had planned on traveling a little before starting work and had already booked a two-month tour of five countries in Southeast Asia. Could the company wait two months?

It could not. “Training starts in two weeks,” Sol was told. “In Jacksonville, Florida.”

So he turned the job down. And a bunch of others. In fact, the only job he could find that was willing to wait two months for his start date was as a rental agent behind a desk at Enterprise Rent-a-Car.

His classmates thought it was hilarious. His parents thought it was a catastrophe.

Sol loved it.

“At Enterprise,” he says, “I learned the business practices and philosophy I still follow today: take care of the guests, take care of your people; growth and profits will follow.”

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