Many times we only hear about NFL players in the news for the wrong reasons: when they run afoul of the law; when they are sued for bad behavior; or when they utter something on social media that makes people cringe. But Alejandro Villanueva is not one of those people. 

The former West Point cadet who was an officer in the Ranger Regiment and served three tours of combat in Afghanistan and now is a star player for the Pittsburgh Steelers in the NFL, has been in the news a few times …for all the right reasons.

This weekend, Villanueva will be supporting a military cause with his football cleats. As part of the NFL’s “My Cause My Cleats” program, Villanueva will represent the Special Operations Warrior Foundation in Sunday’s matchup with the Arizona Cardinals.

From the NFL:

As part of the collaboration between the NFL and players, players will represent hundreds of charitable organizations that focus on causes from youth wellness to sex trafficking prevention and support for single parents.

Players will have the opportunity to raise money for their cause by auctioning their cleats off at NFL Auction; 100 percent of the money raised will be donated to the player’s charities. Fans may bid on game-issued player cleats to help players raise funds for their chosen causes.