In the wake of high-profile data breaches, widespread privacy concerns, and a wave of blatant disregard for your personal privacy by well-known companies (looking at you, Alphabet), Apple is taking a hardline stance against the collection and selling of personal information. While this is a breath of fresh air for those concerned with protecting their information, any celebration would be premature.
The fact is, Apple may not be in the business of collecting and selling your data but the third-parties they work with generally are. Apple’s business model is to sell you hardware at a premium price, not to give you free services and sell your data like Google, Facebook, and others. Now comes the Apple Card, a new credit card offering. Apple has partnered with Goldman Sachs, a company that states it intends to make privacy and security a priority with this new credit card. Apple has been pushing the idea your information will be anonymized and therefore private.
“Simplicity, transparency and privacy are at the core of our consumer product development philosophy,” said David M. Solomon, chairman and CEO of Goldman Sachs.
If we look more closely at some of the company’s statements on this matter, they say they will never share or sell your data to third parties for marketing or advertising, but that statement alone indicates there is information they could access in the first place. Your information is not as anonymized as they’d like you to think.