On Jan 31-Feb 1 2023, I was able to attend the Western Winter Sports Representatives Association “WWSRA show Demo day” at Brighton Ski Resort in Utah, where Buyers, Retailers and industry pros traveled from all over for the opportunity to ride/test/demo the latest and greatest in the ski and snowboards world.

The WWSRA is where Reps and manufacturers in the snow sports industry come together on the Mountain for Demo day and to discuss new products and concepts for retail buyers, shops, and riders alike in order to stock the latest products for their stores for the upcoming snow season.

We Join Sofrep Radio host Aaron “Rad” Radl as he talks with Pros, Designers, and Reps for brands like Nitro, Weston, Rossignol, Bataleon, Jones, Never Summer and more.