At CPAC this year, the NRA head Wayne LaPierre, delivered a chilling speech to his audience warning that American freedoms are under attack from, “a tidal wave of European style socialism that seizes the democratic party.”  LaPierre told his listeners that the Democrats are, “A party that is now infested with saboteurs who don’t believe in capitalism, don’t believe in the constitution, don’t believe in our freedom, and don’t believe in America as we know it.”

But really, LaPierre was not warning about the Democrats, but something much more insidious.  His grave warnings of “European style socialism” was a code phrase, a micro-message implanted in his overall narrative.  It was a wink and a nod to those in the know.

The then NRA leader continued by discussing security in the aftermath of school shootings, stating that, “Our jewelry stores all over this country are more important than our children.”  He continued by talking about how our banks, movie theaters, politicians, and celebrities are more important to protect than our children at school, as they have better security. But it was no mistake that this statement was front loaded by mentioning jewelry stores.  Those familiar with the diamond industry, particularly in New York City, know what this is a reference to.