“He who is not contented with what he has, would not be contented with what he would like to have.”

― Socrates

The United States’ sanctions against the Venezuelan government of Nicolás Maduro as well as rampant mismanagement and corruption have crippled the once-thriving Venezuelan economy. Now the country faces critical shortages of food and medicine, extreme hyperinflation, a population fleeing its borders, and violent political repression.

Maduro is not a beloved figure on the world stage. His biggest supporters, Russia, China, and Cuba, wouldn’t exactly be characterized as the most open societies nor the biggest bastions of freedom in the world. 

So, in such a situation how has Maduro managed to keep his power considering his oil revenues have dried up as a result of the sanctions? By buying off his generals with prestige and money. 

If Maduro did not have the support of the military, he’d have been ousted in no time. Maduro first began to buy the military’s loyalty by creating many more general officer billets than there was a need. There are currently 312 general officers in an army of 128,000, which is essentially one general officer for every 410 soldiers. 

Handing out titles is one thing, but ensuring his generals’ allegiance takes cash too. So, Maduro had to find alternative cash resources. And today cocaine and cocaine trafficking is the new oil for Venezuela. Maduro and many senior members of his government and military are all in on the action. Venezuela is trying to flood both the U.S. and Europe (with the help of corrupt Spanish leaders) with cocaine to keep him and his generals afloat. 

Additionally, according to a recent piece by the Miami Herald, of the Venezuelan army’s general officers, 84 of them, while on active duty, work with private companies that do business with the government. Another 35 either sit on boards or have started their own private companies.