Have you ever spotted someone ranting in the comments section below a political article on Facebook and thought to yourself, “man, I don’t think that guy has any idea what he’s talking about?”

Chances are, you were probably right.

Here in the United States, the phrase “fake news” has slowly become laden with political implications. Depending on who uses the term, it can mean anything from foreign disinformation efforts to bad journalism, or, as is increasingly the case, a story someone simply doesn’t like. Few things can put the credibility of a piece in question faster than offering up accusations of being “fake news,” and politicians on either side of the aisle are aware of the power of managed perceptions.

As an ironic result, media companies tend to lean into confirmation bias rather than away from it, seeking a solid market share of specific demographics they know their particular brand of reporting will appeal to. Fox News covets a conservative audience, CNN covets a liberal one, and they both pretend it’s only the competition that plays the game. It’s difficult to assess the direct and indirect effect the commercialization of the political divide will ultimately have on the American people, but a reasonable argument could be made that this trend, coupled with click-bait culture, has resulted in an American people that are confident that they know exactly what they’re talking about, and likely, have no idea — and there’s research to support that idea.

A recent study conducted by the PEW Research Center quizzed more than 5,000 American adults on their ability to differentiate between headlines that depict factual statements and political opinions. Chances are good that we all consider ourselves more than capable of reading the difference between the two as we scroll past the innumerable headlines we’re inundated with on a daily basis, but the figures depict a much more depressing state of American political affairs. Only about a fourth of all respondents were able to accurately differentiate between fact and opinion in all ten examples provided.

That means that 75% of American adults (if you extrapolate those 5,035 respondents to the total population) can be fooled by at least one out of every ten headlines they come across.

Breaking down those figures further, 26% of all adults were able to accurately identify five out of five fact-based headlines, and 35% were able to identify five out of five opinion-based ones. These headlines included loaded and tricky language like you might find in common media outlets, with a factual headline reading something like, “spending on Social Security, Medicare and Medicaid make up the largest portion of the U.S. federal budget,” and opinion-based headlines reading like, “democracy is the greatest form of government.”

Ah, you may be thinking, but that’s your average Joe, and the circles I run in are full of well informed, politically minded thinkers… but the figures aren’t all that much better for those of us that think we’ve got our fingers on the pulse of national politics either. Among those that considered themselves to have a “high political awareness,” the statistics were only slightly better — with 36% of respondents correctly identifying 5 of 5 factual headlines and still fewer than half (44%) correctly spotting all five opinion pieces. Those who counted themselves as “digitally savvy” saw a similar spike in correct observations with 36 and 44 percent respectively.