In many ways, the modern media landscape goes out of its way to ensure your average person doesn’t really know for sure what type of diet is good for them.  Diet fads are a multi-billion-dollar a year industry, and they invest quite a bit of money into keeping the “secret” to shedding excess weight seem like some proprietary breakthrough.  They fund massive campaigns intended to sell you on the idea that, in order to be healthy, you need to exorcise the fat demons from your body by only eating like a caveman, a baby deer or a turn of the century farmer.

Even the debate between conventional produce versus organic is continually muddied by biased studies funded by lobbies on either side.  For instance, the data doesn’t really support the idea that a strictly organic diet is healthier, but variables like pesticide use and misleading studies make it difficult to know which elements of which diet are actually better for you, and which are just a part of a concerted marketing campaign aimed at selling you an eight dollar jar of water with a bit of asparagus in it.  The thing is, confusion about what effect different types of food have on your body is nothing new, and you may even still believe some dietary myths that were born out of marketing or even propaganda campaigns that were prevalent in your parent’s or grandparent’s youth.

SOFREP readers are, by and large, rather savvy when it comes to all sorts of things, healthy living included. Still, even smart, experienced and educated people are susceptible to being misled by pervasive misconceptions, especially when they’re delivered by government officials and have a loose basis in undeniable fact.  One such program gained quite a bit of notoriety just a few years ago, when Domino’s Pizza found its sales lagging behind the competition and realized that it might be because their pizza didn’t actually taste very good.  So they teamed up with an organization called Dairy Management, which is effectively a cheese lobby with a budget of around $140 million per year, and specifically spent money on trying to get Americans to eat more cheese.  The effort, and organization, was born out of slumping dairy sales in the face of America’s recent interest in reducing the amount of saturated fat in their diets.  Only a few years earlier, the organization had funded a series of studies intended to show how eating more high-fat dairy could help Americans lose weight.  Of course, the science didn’t support that so they simply reverted to the “but it’s so delicious!” argument.

Together, Domino’s and Dairy Management devised a plan to increase the amount of cheese on their pizza by around forty percent, which worked, and although the pizza became much worse for your health, it’s continuing to sell like gangbusters.  The problem with that isn’t that Domino’s is giving America what it wants (who doesn’t love cheese?); the problem is that Dairy Management is a government-funded agency with a vested interest in dairy-farming.