Traditionally, threatening a neighbouring nation to rain down fire on them used to be the stuff of official channels and quite obvious foreign policy actions – recalling ambassadors, cutting off diplomatic ties, saber-rattling speeches in Parliament, broadcast on all major radio and TV networks. On August 7, Azerbaijan President Ilham Aliyev took the game to another level as tensions with long-time nemesis Armenia rise once more concerning the Nagorno-Karabakh, an unrecognised de facto independent located within Azerbaijan’s borders, but where most of the population are of Armenian descent.

Aliyev’s Twitter account is quite surreal in itself – a continuous, 1812-tweet monologue that’s been going on since he joined the social network in May 2010. He follows only two other users, CSPAN and Brian Bonner, an editor with the Kyiv Post.

Most of the Azerbaijan President’s tweets are plain propaganda and promotion of what he boasts are his country’s egalitarian values, and praising Azerbaijan’s religious diversity, like a one-man PR department.