Any Publicity is Bad Publicity

At this point the classified existence of SEAL Team Six and its status as an apex counterterrorist force rank among the worst kept secrets in the history of secrets.

The unit first attracted widespread attention in 1993 with the release of Richard Marcinko’s book, Rogue Warrior, which detailed its origin. However, DEVGRU essentially remained hidden in plain sight for the next two decades until its role in Operation Neptune Spear was divulged and a spotlight of unheard-of intensity shone down on its activities.

The United States Navy has long recognized the power of public relations and controlling the message. From Top Gun to Act of Valor, the Navy has consistently managed to effectively showcase its more glamorous missions. Prospective recruits have been given reason to believe that joining the Navy is not only honorable but frankly cooler than signing on the dotted line for the Army, Air Force, or Marine Corps.i