It’s pretty well documented that Republican nominee Donald Trump has blown what had been rising momentum and a surge in the polls following the close of the convention last month. A lot of people have been hired and fired due to the continued decline, and a lot of people have advised him in a myriad of different ways. But if he really wants to win (and more importantly keep Hillary Clinton from becoming your next commander in chief), he oughta take a second, subscribe to SOFREP, and heed the following…

Be an outsider, and embrace being different

This election has been unlike any other. There is electricity that surrounds the tantalizing realization that we have the opportunity to bring immediate and direct change to American politics by electing an outsider. Say what you will about Bernie Sanders, but that guy energized an entire section of America that might otherwise have been Netflix and chilling right through November 8th.  So if Trump wants to win, he needs to keep the outsider image going. And to be an outsider, you have to continue to distance yourself from petty political games.

For example, it was great to see him go to Louisiana after the historic and tragic flooding. But don’t go there and stage a photo-op with some Play-doh. Congrats- you beat Obama down to the site of the disaster. But that’s not the point, man. And people are done with politicians that do nothing. Go down there with a convoy full of guys who built shit in New York, or wherever, and rebuild something. Anything. If one of your buildings had been ruined in a disaster would you go visit it and hand out some toys? Or would you inspire your people to rebuild and lead from the front? Doing something like that would generate more positive press than you could gain in a month of campaigning in dinky little town halls in battleground states. Wake up, be different.

Transparency is a breath of fresh air to the common voter. Even die-hard democrats have expressed distaste and distrust for the current administration over the $400 million Iran ransom payment. They also would disavow Hillary and her email problems if the DNC hadn’t rigged the primaries in her favor and forced the candidate upon the populace. People are sick and tired of lies, secret handshakes, and backroom deals. Being transparent is what the people are craving. Give the people what they want.

Stop being a victim

You know what? We’ve all felt cheated somehow, somewhere in our lives. The best of us make a note of it, learn from it, and move on. We all hate being stuck next to the guy at the dinner party that’s always whining about something. So, Trump, people are supporting you in part because you project strength, wealth, and independence. Don’t be the guy at the dinner party who’s bitching about his lot in life, bringing everyone down. Be the guy everyone wants to talk to, the guy that everyone knows got dealt some shitty hand along the way but didn’t complain about it. I really hate to say this here, but be a silent professional.

The next time the polls come out, acknowledge them. Make a note of how far behind you are. And then, instead of blaming anyone else, go change those numbers.