One of the most important decisions you’ll ever make is the one when you say, “I’m pulling the plug — now.”
When you’re in the middle of the ambush you’ve lost the advantage. You’ve been set up on the enemy’s X, you’re totally f#@ked.
You have to get off the X and shift the advantage so the enemy’s plan becomes off-script.
Make sense? But let’s talk about quitting and failing.
There is a world of difference between failing and quitting. The concept of quitting simply isn’t in my vocabulary. But failing? That’s something else entirely. You can’t be a winner, in my book, without having drunk deeply from the well of insight and humility that comes with failing. And while I don’t condone quitting under any circumstances, there are times when the smartest move is a tactical retreat.
I told you about the winners our company launched — the Loadout Room, the Arms Guide, Fighter Sweep, the Spec Ops Channel— but there were losers, too. I’ve stood up at least half a dozen new sites at Hurricane that haven’t worked out.
We created a site for military spouses called Military Posh. I still believe that space has potential, but at the time we couldn’t get it right, or at least not fast enough. My model is: start a site, do our best to build it, and if it doesn’t grow or we can’t figure out some way to monetize it adequately, then we kill it. Typically, you’ll know within six months whether or not a site is working. In the case of Military Posh, the page views just weren’t there and we weren’t able to get the sponsors we needed. So after six months, we shelved it. We might find the right sponsor at some point; it’s still there, and we could have it back online in no time. But for now, it’s mothballed.
We started another site, Transition Hero, a military-to-civilian transition advice and jobs portal for vets, the only one of its kind online. We had a sponsor for a while, but we lost them and didn’t have the manpower to maintain the site properly without any solid ad revenue. I really believe in that concept and have high hopes that we’ll find a way to bring it back at some point. But I had to yank it. As with Military Posh, we took a loss on that one, but it wasn’t huge, because we hadn’t poured a great deal of investment into it.
As someone who’s seen what happens when the truth is distorted, I know how unfair it feels when those who’ve sacrificed the most lose their voice. At SOFREP, our veteran journalists, who once fought for freedom, now fight to bring you unfiltered, real-world intel. But without your support, we risk losing this vital source of truth. By subscribing, you’re not just leveling the playing field—you’re standing with those who’ve already given so much, ensuring they continue to serve by delivering stories that matter. Every subscription means we can hire more veterans and keep their hard-earned knowledge in the fight. Don’t let their voices be silenced. Please consider subscribing now.
One team, one fight,
Brandon Webb former Navy SEAL, Bestselling Author and Editor-in-Chief
More from SOFREP
Most Read
Suspect in UnitedHealthcare CEO Killing Identified
2Navy SEALs To Rally Behind Pete Hegseth in a March on Washington
3Head Coast Guard Chaplain Removed Due To Knowledge of Sexual Misconduct
4US Navy Bolsters Defense with Latest Raytheon, Lockheed Contracts
5The ‘Welrod’ Pistol: A Silent Killer For the SOE, OSS, and Special Forces
Recent Comments
Join SOFREP Team Room for Insider Access and Analysis
Your Subscription Supports our Veteran Staff
SUBSCRIBE NOWVETERAN-FRIENDLY COMPANIES
Barrett Firearms
Barrett is the world leader in long-range, large-caliber, precision rifle design and manufacturing. Barrett products are used by civilians, sport shooters, law enforcement agencies, the United States military, and more than 75 State Department-approved countries around the world.
- [email protected]
- 615-896-2938
- Visit Website
- PO Box 1077 MURFREESBORO, Tennessee 37133 United States
Scrubba Wash Bag
Our ultra-portable washing machine makes your journey easier. This convenient, pocket-sized travel companion allows you to travel lighter while helping you save money, time and water.
Pyramyd Air
Our roots in shooting sports started off back in 1996 with our founder and CEO, Josh Ungier. His love of airguns took hold of our company from day one and we became the first e-commerce retailer dedicated to airguns, optics, ammo, and accessories. Over the next 25 years, customers turned to us for our unmatched product selection, great advice, education, and continued support of the sport and airgun industry.
- [email protected]
- 888-262-4867
- Visit Website
- 5135 Naiman Parkway Solon, OH 44139
RecPak
RecPak is a meal replacement for the outdoors that saves you weight, space and time in the most challenging environments, just add water.
- [email protected]
- Visit Website
- P.O. Box 378 Red Hook, New York 12571 United States
COMMENTS
There are on this article.
You must become a subscriber or login to view or post comments on this article.