In a new video released by the terrorist organization Al Qaeda, Osama Bin Laden’s son, Hamza Bin Laden, offers potential jihadists with advice on how to successfully engage in lone-wolf style terror attacks in the West, calling on Muslims to target Americans and Jews in particular.

“Know that inflicting punishment on Jews and crusaders where you are present is more vexing and severe for the enemy,” Hamza Bin Laden’s recorded voice says, according to a translation provided in the video.  He goes on to encourage his followers to target American and NATO interests at home, as well as Jews, Russians, and any other “non-believers.”

The ten-minute video depicts images from terror attacks all over the world in recent years, and sees the 28-year-old Bin Laden encouraging extremists to use weapons other than firearms if they don’t have access to guns, emphasizing the use of vehicles and knives with depictions of previous attacks that utilized such non-traditional weaponry.

“Follow in the footsteps of martyrdom-seekers before you,” he urges. “Pick off from where they left, for this will help you.”