In a story seemingly pulled right out of a modern espionage novel, the FBI has apparently been paying to run targeted ads on Facebook aimed specifically at Russian speakers that live and work in Washington D.C. The ads feature Russian language captions and a link that refers the user to a website that offers details about the FBI’s counter-intelligence team and includes an address to the FBI’s local field office along with encouragement to “visit us in person.”

The ads themselves appear to be aimed at younger Russians who may not actually work for Russian intelligence gathering agencies, but have knowledge of their behavior none the less. One ad shows a young woman attending her graduation alongside adults that seem to be her parents, along with a Russian caption that reads, “For your future, for the future of your family.” Another ad shows a chess board with a king lined up across from rows of pawns, along with a caption that reads, “Isn’t it time for you to make your move?”

Courtesy of Facebook

CNN first noticed the D.C.-specific, Russian language ads and reached out to the FBI for comment.

“We cannot comment except to note that Russia has a large number of intelligence officers based in Russian diplomatic facilities around the world. They are very active and pose a security risk to the US and our allies,” Alan E. Kohler Jr., special agent in charge of the Washington field office’s counterintelligence division told them.

“The FBI uses a variety of means to gather information, including the use of sources. The FBI will use all legal means available to locate individuals with information that can help protect the United States from threats to our national security.”

This is the first publicly spotted attempt by the FBI to recruit Russian intelligence assets within the American capital but is likely not actually the first such effort. Intelligence assets employed by American and foreign intelligence agencies are often walk-ins, or people that voluntarily approach the agency with information that could be beneficial to one of their ongoing operations. While it may seem rather overt for the FBI to use Facebook to encourage Russian national to approach them, the goal may truly be something as simple as planting the seed of dissent in the mind of a potential asset.

“The thing with Russian spies is 99 percent of them are walk-ins, and these people make the decision on their own completely,” said former CIA agent Bob Baer. “Putting it out there and getting in this milieu and seeding the idea of volunteering for the FBI is a good idea,” he said.