Here at SOFREP, we’ve presented the rules for firearm safety in a number of different ways: from think pieces to analysis, from training tips to horror stories, but throughout all of our efforts to help keep our fellow firearm enthusiasts honest and responsible, there’s one thing we never thought of trying: lingerie.

Fortunately for all of us, Griffon Industries has that covered.

In this video, released on Griffon’s Facebook profile, you can see the same old firearm safety rules we’ve all grown so accustomed to, but accompanied by underwear clad models holding assorted AR platforms and shotguns, instead of the traditionally grizzled firearms instructor we all remember being yelled at by. We would, of course, be remiss if we pretended we watched this video because we felt the burning need for a refresher on the fundamentals, but in a way, that’s part of the (potentially unintentional) genius of this marketing campaign.

In the United States, many people spend a lot of time championing the right to carry, without placing much focus on the responsibility we bear when carrying our favorite guns.