The Obama administration is launching a stealth anti-Islamic State messaging campaign, delivered by proxies and targeted to individual would-be extremists, the same way Amazon or Google sends you shopping suggestions based on your online browsing history.

At least that’s the plan, revealed Monday, of new anti-ISIS message czar Michael Lumpkin, now that the White House has put the ink to the final legal measures establishing the Center for Global Engagement, which replaces previous less-than-successful efforts. The new executive order (PDF) expands what Lumpkin can spend, who he can hire, and which parts of the U.S. government he can pull into the new campaign.

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