The CrossFit Games are trading gold medals for Glock metal.

The founder of the hugely popular competition, for which Reebok is the title sponsor, recently announced he would give away the pistols to the winners, referring to the plan as “glock for the podium.”

“The top male athlete, the top female athlete, and every member of the winning team will receive a GLOCK pistol,” Dave Castro, Director of the CrossFit Games and a former Navy SEAL, wrote in a posting on the Facebook page for the CrossFit Games, along with a flashy video highlighting the popular pistol.

The CrossFit Games began Tuesday  at the StubHub Center in Carson, California.

People immediately expressed outrage over Castro’s announcement on social media and in comments on the post, saying that it was in poor taste given recent tragedies like the Orlando and Dallas massacres and spate of police-involved shootings.

“Crossfit needs to rethink its sponsorship and marketing strategies,” said one angry Facebook user in the comments section. “You’re a global brand. Take a minute to analyze our current gun situation in America and around the world before you sign these contracts. NO REP!”

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