The next time you crack open a cold one, take a moment to appreciate the can.
Starting Sept. 1, 26 states have been authorized to distribute Dog Tag Brewing’s Legacy Lager through a partnership with Pabst Brewing Co.
Each can of Legacy Lager honors a fallen service member whose family was selected for a legacy grant. Dog Tag Brewing donates 100 percent of its profits to its Dog Tag Brewing Foundation, which benefits charities created or selected by each Gold Star family chosen for a grant.
“We want to give them the tools where they can dream the dream,” said Marine veteran and Dog Tag Brewing founder Seth Jordan. The company has donated over $120,000 in grants so far, and Jordan says he intends to distribute $250,000 by year’s end.
A beer-finder app will be available on the website and will populate over the next couple of months so those interested can find where to purchase the beer near them, Jordan said.
“We hope to be in all 50 states in 2017,” said Jordan, who served from 2004 to 2013 as a UH-1Y helicopter pilot. “[The partnership] gives us the best chance of success to make this a movement for all Americans coast to coast to get involved.”
Jordan said it’s a way for people across the country to learn about fallen warriors and the charities that benefit their communities.
“As America responds, more beer is made, more cans, and more warriors’ stories are told,” he said.
Read more at Marine Corps Times
Image courtesy of aplus.com