Eric Greitens’s bid for governor of Missouri hinges on his experience as a Navy SEAL, which he has chronicled in three books and touts on his campaign website, where he is pictured wearing his combat uniform, holding a rifle. “In the SEALs we learned, ‘there is no prize for second place in a gun fight,’” he said recently on Twitter.

Now Mr. Greitens, seeking the Republican nomination, finds himself in a battle with some former comrades, who charged in a slickly produced YouTube video that he exaggerated his record and was unduly benefiting from his time in the SEALs. The dispute lays bare a widening rift among Navy SEALs, provoked by what leaders and many in the ranks describe as rampant commercial and personal exploitation of a brotherhood that once prized discretion.

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Image courtesy of Luke Sharrett/Bloomberg