SIG SAUER, Inc. announces the launch of its new world-class website, Though SIG’s online presence is not new, this newest site was built from the ground up with a significantly improved user experience, expanded product information, and an exciting new look that reflects the company’s identity as a complete systems provider.

The site has been reorganized in its design to provide easy navigation for all users, whether searching for detailed product information and specs or shopping for specific items. To accommodate its diverse user base, an additional navigation tool is available which allows users to view products according to their intended ‘Usage’ categories; Sport Shooter, Personal Defense, or Armed Professional.

“This robust new website aligns our digital presence and ecommerce platform with the high quality of our products and our brand,” says Tom Taylor, Chief Marketing Officer & Executive Vice President, Commercial Sales. “It provides all of our users a place to go to learn about our complete systems offerings and to shop for all of the products sold by SIG SAUER. The site will provide us with a dynamic foundation to continue to showcase our extensive product offerings and be a place where we can connect and interact with our consumers.”

The new website is part of the continuing strategy to position SIG SAUER as a world-class brand. The products, information, and content will continue to evolve as the company grows the product categories and the business as a whole, so that visitors of the site will continue to be engaged and have reasons to visit frequently.