We’re not just talking about alcohol here. We’re talking about life, people, about how we mark the fleeting moments that make up our existence. 

It’s about drinking culture, tradition, and history. From the tiniest izakaya in Tokyo to the vodka-soaked celebrations in Russia – every drink is vital to the world’s most intimate, human moments.

We’re about to take a little trip around the world, no passport required, to explore how different cultures get their buzz on, how they toast to life, to love, and to those little moments that make it all worthwhile.