With the increasing temperature over the last decades, it’s no surprise that too much heat is a growing concern for everyone, especially for people working under the scorching heat of the sun. Climate change is proving to be another enemy that seems more powerful than any of us. The good news is we’re humans. And what sets us apart from the rest is our ability to imagine and invent. The soldiers’ need to remain cool and hydrated on warzones gave birth to Qore Performance.
Necessity Inspires Invention
Co-Founder and CEO Justin Li of Qore Performance ‘initially thought to combine first aid science with athletic base layers while on duty as a sworn law enforcement officer in the California desert. Faced with difficult terrain, a formidable adversary, heavy protective gear, and high altitude, Justin was looking to improve his odds in the field. Unwilling to add more weight to his kit, he realized that efficiently offloading heat to stay hydrated was the best way to boost his endurance, strength, focus, and recovery.’ Improving performance through hydration could help any human who sweats—especially athletes seeking a competitive performance advantage, military warfighters, and law enforcement officers.
Like in many instances, experience is a great teacher. Justin surely didn’t waste the chance to draw inspiration from his first-hand experience. But what exactly is Qore Performance?
Staying Cool Like Never Before
Qore Performance designs, builds, and distributes a family of simple, novel hydration and thermoregulation technologies that increase work capacity and offer a decisive advantage to anyone working in challenging environments by weaponizing temperature to boost performance and survivability.
True to their vision of building a superhuman future, they’ve come up with what they’d like to call an ‘IceAge Ecosystem.’ The IceAge Ecosystem is a declaration of defiance. A refusal to recognize constraints. It is a collection of tools designed to help the good become great…and the great to become legends.
Doesn’t it sound cool? Pun, definitely intended. They offer a wide range of products meant to increase the endurance and performance of people, mostly in law enforcement and warzones.
The Ecosystem’s ‘Qore’ Is Iceplate
Iceplate is a low-profile, 50 oz, hands-free, BPA-free water bottle designed for plate carriers, backpacks, and vests that nearly eliminates the constraints of heat and cold, helping users ‘stay frosty‘ in every climate.
This package gives you two IcePlate Curves, one in front and one in the back— with both exit ports for hydration on the same side. With the quick-disconnect IceCap, this makes it extremely easy to swap the drink tube once you’ve consumed all the water in one IcePlate Curve. This configuration gives you a total of 100oz (3 L) of water.
An article by David Hasemyer on NBC News tells us about how a rising number of military members have fallen ill because of the heat. It’s no wonder Qore Performance came to life. Qore Performance’s vision of a superhuman future may be too ambitious-sounding, but when one aims to endure in extreme situations, we’re somehow forced to find ways to survive and make it home alive.
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