If you have been following the Russian invasion of Ukraine or at least browsed the internet the past few days, it is likely that you have seen video messages and photographs of Ukrainian President Volodymyr Zelensky. His speeches, whether made through his phone or at international forums, are capturing the attention of people all over the world right now.
The President has taken to social media as his primary means to rally and gain support for his country in a lopsided bout versus Russia. Through continuous messages and calls, Ukraine has gained massive support, whether financial or political, sending a formidable message to Putin that he, alongside his troops, was not going down without a fight. This support manifested in the recently held UNGA resolution, where the body overwhelmingly voted in favor of a resolution deploring the Russian invasion of Ukraine. More so, it manifested through the economic and fiscal sanctions the world has imposed on Russia.
At the beginning of the Russian invasion of Ukraine, the West was hesitant to pull the trigger on slapping Moscow with the harshest economic sanctions for various reasons, one being that much of Europe relied on Russia for its gas supply, where it accounts for 1/3 of all gas supplies in Europe. Thus, economic sanctions would likewise deal a damaging blow to their own economies if they chose to do so.