“Improvise, adapt, overcome” was the unofficial slogan of the US Army Marines, but this could virtually be applied in any sort of situation. So when Germany’s Messerschmitt, the leading aircraft manufacturer during World War II, was banned from producing planes for ten years, they overcame the business circumstances by creating a new product. That’s how they survived the post-war years.

Messerschmitt

Messerschmitt AG was a German share-ownership limited corporation named after its chief designer Willy Messerschmitt. The company was particularly known for producing a number of excellent and well-known fighter aircraft during World War II, like the Bf 110, Bf 109, and the world’s first operational jet fighter plane, Me 262. Bf 109 is the second-most-produced military aircraft in history. It was also Messerschmitt that formed the backbone of the Luftwaffe.

When the war finally ended in 1945, the company was banned from manufacturing its aircraft for the next ten years. This, of course, was a very long time for a company to wait. Because of this, they instead decided to look at what they could produce instead to survive the post-war years.

Birth of Microcar

The war left Germany in shambles. The country was trying to rebuild its economy, industries, infrastructures, and the morale of the people. The prices of raw materials and fuel meant large and grand vehicles were not an option in order to fill the transport needs of the people. As a solution, small cars became the next big thing, as they were cheap to build and run.