President Putin often attempts to compare himself with previous iconic Russian figures such as Peter the Great and Ivan III. However, his year-long conflict in Ukraine has not successfully gained the desired territories, resulting in the sense of trepidation among the Russian people that he is driving the nation into a time of turmoil and inertia – or worse.

Those among the upper echelon posit that Putin needs a successful military feat to guarantee his place in power. “In Russia, loyalty does not exist,” declared a Russian tycoon who spoke to Washington Post anonymously. 

Beginning with a feeling of superiority and a desire to rearrange international relations, Putin launched a major incursion into Ukraine. Although the Russian leader encountered multiple military defeats, which hurt his standing internationally and brought brutality charges against his forces, he still increased his dictatorial control domestically. He has taken advantage of the war to drown out any opposition and construct an insular and suspicious society that is antagonistic to liberals, trendsetters, LGBTQ individuals, and chiefly, Western-style autonomy and democracy.

Putin’s backers are convinced he will come out on top in Ukraine due to Russia’s military might, nuclear capability, and the abundance of resources it possesses. Putin’s nationalists envision a nation that will be more powerful than Iran, led by Putin, and rejects the Western world.

The past decade has seen immense political support for President Vladimir Putin, who has been Russia’s longest-serving leader since Joseph Stalin. While his approval rating among the Russian people has steadily decreased over the years, Putin still enjoys a relatively large support base in his own country. This can be attributed to a variety of factors, such as economic stability, patriotism, and nationalism, that have been cultivated through media campaigns and state-sponsored initiatives.

Over his term in office, Putin has cultivated a loyal following from various sections of society, including the military and business elites. This is mainly due to his strong emphasis on traditional values and national pride, which appeals particularly strongly to older generations in Russia. Furthermore, Putin’s charisma and carefully crafted public image have also helped him gain a large amount of popular support. As one military general noted, Putin is ‘an embodiment of Russian greatness; he stands for its long-lost stability and greatness. ‘

In addition to the appeal of traditional values, Putin has also sought to foster economic prosperity throughout his tenure as PresidentPresident through various state-sponsored initiatives. These initiatives are designed to increase investment in infrastructure projects and provide financial incentives for businesses operating within Russia’s borders. The combination of these efforts with ongoing propaganda campaigns emphasizing patriotism has gone a long way toward improving Russia’s economy and Putin’s popularity among many voters.