Joining the army is a big decision one will make. Some may be influenced by family or friends. Others could’ve been because it’s their childhood dream. There may be few who joined because of the salary and benefits. Then there are these people who probably joined because they were persuaded by the good army slogan. A good advertisement pays off, right?
Let’s have a look at these convincing and not-so-convincing slogans the US Army had through the years.
I Want YOU for US Army
This slogan during World War I featured Uncle Sam with his classic goatee, burning eyes, and patriotic et up, pointing his accusing finger at you to hopefully urge the viewer to enlist in the war effort. Below the written slogan was “Nearest recruiting station” and a space to write the address on.
Four million of these posters were printed between 1917 and 1918. Was it effective? Not solely crediting it to Uncle Sam’s persuasive powers, there were over 2 million men and women who served in the Army during the first world war, while the remaining 2.8 million were drafted into the army.